Indian automobile market gives opportunity to everyone and has got customers for every segment. However, if any of the auto players try announcing momentary products but fails to supply the same, life for them becomes unmanageable.The same seems to have happened with BMW, Audi, Mercedes and Porsche in the highly demanding Indian car market.
The condition has cropped up mainly because these auto companies are taking more than 6 months to deliver a car to the customers after their hyped bookings sending shockwaves across industry.
Another surprising reason had been that demands have outstripped supply in India and that has further caused panic to these luxury and premium car makers.
Providing you a peek, luxury cars across the globe are delivered within 4-6 weeks after a booking is done. But in India it’s taking 4-6 months for the cars to be delivered and that’s one thing that is keeping auto players on their toes as they are also thinking that a potential customer may switch to a competitor if the same gets repeated.
This practice is more prevalent in the luxury or premium car market and it has started to pinch the companies like anything as soon as the reports for demands overtaking the supply hit the market.
It would be interesting to see what policies these auto players are going to adhere to not only correct the situation but also to keep enjoying a good run in the enchanting Indian automobile market.
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